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Setting Up a Google AdWords Campaign [Guide]

Setting up a Google AdWords campaign sounds like a very straightforward task. The ads, after all, are very basic—they are just text—and it is based on a pay on results model where you only pay if someone clicks on your ad. But, it involves a complex process, particularly if you want to get maximum return on your investment where clicks from users turn into leads. Here is our six-step guide to setting up your Google AdWords campaign. 1. Log In Go to google.com/adwords and log in with your Google account (your Gmail......

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2017 SEO Techniques: A Comprehensive Review

SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize.  SEO, is an integral part of any digital marketing strategy; a focused element of an overall holistic approach to driving customers to your business via online platforms Like SEO (Search engine optimization), SEM (Search engine marketing), SMM (Social Media Marketing), Content Marketing,  Social Selling Marketing. In other words, Marketing the modern way! What is SEO? SEO is primarily concerned with ensuring that your website ranks higher in search engine results,......

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SEO Experts to Follow

Back in the day, SEO is just a buzzword, a bandwagon that everyone wants to join in. However, these individuals have shown how search engine optimization should be done. They’ve set the trend and lead the industry with their sound advice and case studies. Let’s get to know them and their valuable contributions to the industry:  Aaron Wall Credited for his DIY SEO tips blog SEO Book, Aaron Wall’s first taste of fame was from this article he wrote about Google Florida update posted on Search-Marketing Info. According to his interview with......

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How to Make the Most Out of Pinterest, with Little-Known Secrets

Social Media is one major league of the present time that has permanently reshaped the business world and marketing platform as we know it. Being the lovechild of the Internet, more and more people are engaging in social media in many different forms including social network, social gaming, business network and photo-sharing. In 2016, Statista has noted 2.34 billion social media users around the globe and it is expected that there will be 2.51 billion social media users worldwide in 2017.   If you want to build a strong digital identity, social......

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Googlebots: The Neglected Factor in Site Optimization

With all the hustle and bustle of SEO life, we tend to forget the basics. Take for instance, how well your site is crawled by Google spiders. We tend to neglect this very important factor likely because we focus our energies optimizing our site’s Meta and content. To understand how Google crawl your site, let me borrow this interesting video from their official help page: Tip: Simply put, Google searches the web for new stuff online or Best possible results, index it, and ranks it in relation to their user’s query. Optimizing......

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No-Fluff Strategies To Increase Engagement on Twitter

The modern age of information and communication technology provides each of us new ways to connect and interact. It has also lead to a new era of marketing products and services in the form of social media marketing. We know that social media has revolutionized the way we interact with people near and far, and people of different age groups, interests and cultural backgrounds, but on top of that, it also paved the way for a new age of marketing and e-commerce. As such, it is undeniable that a appropriate and correct use......

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Prioritizing on Content Marketing To Get The Most Out Of Your Business in 2017

It is no fun to be behind the trend, this is why most businesses today are taking their presence into the digital world. Online presence has become imperative to every business regardless of its size and industry. According to Branding Bricks, the average person today spends more time online than with television, newspapers and other media. No wonder why web marketing is slowly becoming an investment for businesses to benchmark their success against competitors in their industries! If you have successfully established your online presence in the last years, maybe you are......

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YouTube SEO-Search Engine Optimization: How to make it Big in Video SEO Advertising

 With the rise of YouTube as the second largest search engine since Google, many marketers attempt to tap it as their traffic source but not all of them succeed. According to an article by Search Engine Land, there are 4 factors influencing your YouTube video ranking:     the nuts and bolts of YouTube optimization. Keyword Research and Targeting – first thing you need to know about keyword research for videos are that it’s different from text content. Brian Dean of Backlinko.com cited two reasons why. First, most of your video views come......

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Detailed SEO Audit 2017

While doctors perform diagnosis to identify their patient’s illness, digital marketers conduct SEO audit to check what’s wrong with the website. Usually, SEO audits are implemented before the start of any marketing campaign. In some cases, this is conducted during or after a campaign to know its effect on the Website’s health. In performing SEO audit, there are two things that you need to consider before doing it: It takes time to do a SEO audit especially if it is a big website. It takes a good question to get a good......

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The Path to Google Algorithm Penalty Recovery

When Google algorithm hits your site pretty bad, don’t sulk in the corner and cry. There’s always hope for as long as you know what kind of algorithm update hit you. Over the years, Google released a lot of algorithm updates starting from Google Caffeine, Panda, Penguin, Hummingbird, Mobilegeddon, and Rankbrain. These updates intend to provide relevant, relative, and quality search results for Google end users. Before we analyze Google’s most significant algorithm updates, here are the tell-tale signs that you can check if you suspect algorithmic penalty: Massive drop in your......

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