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Video Production Services

Video production services are the key element of marketing any product or service online as video has a high conversion rate. Over 5B YouTube videos are watched every day and over 300 hours of video content is uploaded on YouTube every minute!

Video Production Services

We start by discussing your company and your goals, then get to work customizing a plan that fits your needs. We use a complete approach, providing you with all the elements needed to create a great video!

Explainer videos are mainly created to convey the story behind a product. In most cases, explainer videos contain product use-cases, features and benefits, as well as mentioning the end-users. An explainer video can take up to 4-5 weeks. Contact us to learn more about our process and pricing.

If you are entering the market for the first time and want to position your product and brand to best attract your audience, it is best to use a product launch video. Product launch videos can showcase the brand vision and outline the problem the product solves for the industry. These videos can be produced in 5-6 weeks given the product images and graphics are already designed before video production. It is important to showcase the product’s real images or graphics to easily convey product features.

Most brands produce videos for their social media campaigns. Their ultimate hope is to make them viral and in many cases, these videos contain a social benefit. However, a product teaser can also be produced for social media channels and help with widespread product adoption. We can produce social media marketing videos, which are short in length (1-2 minutes), within 4-5 weeks.

A short 20 or 30-second video ad is produced for YouTube ads or any other video ad platform. These videos contain a quick message and a short overview of the product. These videos are highly successful for lead generation and growing traffic instantly since they have an action button or URL at the end. The action button leads to a page that educates the viewer further about the product and encourages the user to contact the business.

Markovate follows a proven 5 step process for video production. Each step has its own timeline and proven methodology.

Our Simple Video Production Process

Step 1

Audience Marking

Before we put together an idea to produce a story, we start with defining and marking the audience that will watch the final video. Our team asks a lot of questions and conducts research to put together the audience characteristics and behaviours before beginning the video concept.

Story Making

The story is the most important piece of any video production. We works with the client’s team to create multiple story ideas that can help convince the viewers and achieve the client’s end goal. A story is then selected for the next phase.

Step 2

Step 3

Visual Storyboard

With every scene of the story in our mind, we create characters and their characteristics. Then we put them together into scenes to tell our story. Every single scene is designed to visually review how the animated video would eventually convey the story to the viewers.

Colors & Voiceover

Once we have all the scenes created as storyboards, we will color the scenes and finalize the animation, effects, and transitions. During this step, we add a voice-over to our message and time the video length to ensure everything lines up.

Step 4

Step 5

2D Animation & Video Editing

Animation is the final step in video production. During this step, our After Effects experts will animate every single scene and give them life. We usually edit the video after we have added after-effects and before producing the first video version to the client.

Showcasing & Publishing

Once the video edits are finished, and all the feedback from the client is implemented and accepted, we produce the final version for publishing on multiple platforms. Based on the client’s requirements, we can generate various video formats and publish the video on Youtube, Vimeo, Facebook or any other platform.

Step 6

Book an Appointment Now

We leave limited slots for the free phone consultations and they get filled up very quickly. There are only a few available left for the following few weeks, so don’t miss out the chance to reserve your slot.